The Cosval Group was born in 1972 from the intuition of Sergio Baerlocher and over the course of three generations evolved into the innovative group it is today. Initially the company dealt with the distribution in Italy of high-end perfumes and natural cosmetic products from the Canton of Valais (Switzerland); the name Cosval derives precisely from the fusion of "Cosmetics" and "Valley". In 1980 Carlo Baerlocher, belonging to the second generation of the family, succeeded his father at the helm of the company and worked to diversify the product offering of the Cosval Group, launching three new brands: Sanotint, Migliorin and Cosval Supplements. In the face of twenty years of success in Italy, in 1990 Cosval made its entry into new markets, including the Middle East and Northern Europe. With the advent of the new millennium, the Group significantly expanded the product lines of the three brands, which came to count over 200 items.